On January 1st, I made the decision to daily blog for “at least” a month. We were on the first leg of our road trip to The Great Ocean Road, we had a maximum of two nights in the majority of the Motels we staying in, our days were spent travelling from one place to another. It was probably one of the busiest months of my life – so, why not throw daily blogging into the mix?
I’m going to start with – I completely underestimated how difficult it would be. To begin with I didn’t really have a plan, I didn’t have any scheduled posts and I was battling with tiredness and awful WiFi on a daily basis- McDonald’s is a saviour for both internet and food. I’d tried daily blogging before, although I’d never been able to stick with it. A lot of time is dedicated to writing, posting, photographs and promoting all day long, and zero inspiration frequently got the better of me.
But travel blogging and writing is something I’ve been eager to dip my toes into for a while – and setting myself a difficult challenge whilst on the road seemed like the right choice to make, and it was. When I first came travelling in November; I was really struggling to get writing motivated, and I was becoming more and more frustrated with myself and my content. Creating content you truly love isn’t something you can force – I was stuck in limbo and nothing seemed to help me overcome this rut.
Eventually, everything started to come into place. I’d write two or more blog posts at a time; and the more I wrote, the more ahead of myself I became. Creating something I enjoy became part of my daily routine and I was really beginning to enjoy the whole daily blogging process. I learned a lot about writing; developing more of an understanding of what works well and what doesn’t, I became aware of my worst and best publishing days, and I figured out the best ways to promote my work. And thankfully, the traffic increased and began to gain a loyal following.
The Importance Of a Niche – I never really understood the importance of a niche until I had one. Being a lifestyle blogger could mean anything, and it got to the point where I’d write about topics I wasn’t particularly interested in – and that’s why I struggled for inspiration and to keep up a momentum. Travel, visiting new locations and reading has increased my motivation to create travel content – it inspires me. If there’s no particular niche, you will struggle to find outlets that increase your creativity because there’s a big world out there full of different topics. Having everything all in one place under one niche works well for me, and it’s a brilliant way to gain a loyal audience.
Anyway, you’re probably wondering why I decided to daily blog. The reason being is I needed and wanted a challenge. Daily blogging isn’t something I’ve regularly come across; especially in the travel world, and I wanted to do something a little different to get my blog out there. You’ll hear this in every industry – but it’s important to be different, particularly when you’re just starting out. The truth is, I felt a bit lost. I’ve spoken before about the worry of the unknown when this travel business comes to an end, so I needed to try something different and push myself.
And I’ve fallen in love with writing every single day – I really do love it. I’ve enjoyed reading into different media outlets; I’ve taken up reading books (something I thought I’d never do), and I’ve found some awesome magazines and bloggers along my mini journey. Of course, finding the time to frequently blog when you’re on the go can be tricky, but it’s doable if it’s something you really want. Once I was in writing and creating mode, ideas just came and came.
Feeling lost with your blog can be scary. There’s nothing worse than working so hard on something to gain nothing in return, however, it’s important to remember to do it for you and to create content that you love. And if you’re in a rut, take a couple of weeks out and research magazines, blogs and websites for inspiration – it really does work.
I think that’s enough rambling for a Sunday morning?